Client Admin — Meridian Health Group
Campaign history, ad selections, and live performance across every social channel and hospital unit — plus the full approval audit trail.
📜 History & Ad Selections
📈 Channel Performance
🛡️ Approvals & Audit Trail
| Date | Campaign | Unit | Variant Selected | Approved By | Channels | Status |
| 05 Feb 2026 | Free Heart Screening Week | Cardiac Institute | Variant A — Static Image Ad | S. Rao, Brand Mgr. | IG, FB, Email, YT, X | Forging |
| 28 Jan 2026 | Maternity Ward Open House | Women & Children's | Variant C — Carousel | A. Fernandes, CMO | IG, FB, Print | Live |
| 21 Jan 2026 | Sports Injury Prevention Clinic | Ortho & Sports Med | Variant B — Video 15s | Pending | IG, YT, LinkedIn | In Review |
| 14 Jan 2026 | Community Flu Vaccination Drive | Community Hospital | Variant A — Print Poster | S. Rao, Brand Mgr. | Web, FB, Print, Radio Copy | Live |
| 08 Jan 2026 | Referring Physician Newsletter Q1 | Central, Cardiac Institute | Variant D — LinkedIn | — | Email, LinkedIn | Queued |
| 19 Dec 2025 | Holiday Visiting Hours Notice | All 5 units | Variant A — Static Image Ad | A. Fernandes, CMO | Web, IG, FB, X | Completed |
9,840
Screening bookings attributed
Reach by Hospital Unit (30d, all channels combined)
Meridian Central Hospital98.4K
Meridian Cardiac Institute86.1K
Meridian Women & Children's Hospital61.7K
Meridian Orthopedic & Sports Medicine Center38.9K
Meridian Community Hospital27.2K
| Timestamp | Actor | Action | Asset | Gate Result |
| 05 Feb 2026, 09:14 | RELAY · Brand Guardian | Brand alignment check | Variant A, Cardiac Institute IG post | Passed — 99% tone match |
| 05 Feb 2026, 09:15 | RELAY · Regulatory Screen | HIPAA / claims screen | Variant A, Cardiac Institute IG post | Passed |
| 05 Feb 2026, 09:41 | S. Rao, Brand Manager | Selected winning variant | Free Heart Screening Week — Cardiac Institute | Variant A selected |
| 04 Feb 2026, 16:02 | RELAY · Regulatory Screen | Claims substantiation check | Community Hospital landing page | Flagged — "fastest ER wait times" unverified |
| 04 Feb 2026, 16:05 | A. Fernandes, CMO | Reviewed flag | Community Hospital landing page | Sent back for revision |
| 28 Jan 2026, 11:20 | A. Fernandes, CMO | Deployed to channels | Maternity Ward Open House — Variant C | Live on IG, FB, Print |