VelorQ BrandRelay AI · RELAY Domain Model · UpLeap Technologies · Confidential
Healthcare Brand Blueprint — Meridian Health Group
RELAY's five-stage engine — Understand, Scout, Blueprint, Forge, Shield — applied to a 5-hospital regional health system. This document defines what RELAY knows about Meridian, how it monitors the market, and how it produces compliant brand content across every unit. Ref. BR-2026-HLTH-MHG-0007.
5 Hospital Units
NABH Aligned
HIPAA-Safe Content Rules
8 AI Agents
Live Since Jan 2026
5
Hospital units onboarded
24+
Content formats supported
12
Active campaigns this quarter
Hospital Units
| Unit | Type | Location | Beds | Primary Audience | Brand Guide Status |
|---|
| Meridian Central Hospital | Multi-specialty, flagship | Downtown Metro | 620 | General public, referring physicians | ✓ Ingested |
| Meridian Cardiac Institute | Cardiology specialty | Metro — West Campus | 140 | Cardiac patients, cardiologists | ✓ Ingested |
| Meridian Women & Children's Hospital | OB-GYN, pediatrics, NICU | Metro — North Campus | 280 | Expecting parents, families | ✓ Ingested |
| Meridian Orthopedic & Sports Medicine Center | Orthopedics, sports med | Metro — East Campus | 95 | Athletes, active adults, seniors | ✓ Ingested |
| Meridian Community Hospital | General acute care | Suburban / Regional | 210 | Regional families, primary care | ↻ Refresh due |
Regulatory & Compliance Frameworks Applied
FRAMEWORK · 01
NABH 6th Edition Communication Standards
Ensures patient-facing content aligns with accreditation requirements for patient rights, informed consent language and clinical accuracy claims.
FRAMEWORK · 02
HIPAA-Aligned Content Safety
Blocks any content draft that references identifiable patient information, testimonials without release-on-file, or unverifiable outcome claims.
FRAMEWORK · 03
State Healthcare Advertising Rules
Screens promotional claims (e.g. "#1 cardiac care") against substantiation requirements before release.
FRAMEWORK · 04
Meridian Brand Standards Manual v4.2
Logo usage, color system, tone-of-voice (warm, plain-language, non-alarmist) and photography guidelines per unit sub-brand.
Stage 1 · Understand — Building the Meridian Profile
Before generating anything, RELAY builds a structured profile of Meridian Health Group: its five units, each unit's positioning and audience, the corporate brand standards, and every regulatory boundary that applies to healthcare marketing. This profile gates every downstream stage.
1
Brand Ingestion Agent
Parses Meridian's Brand Standards Manual v4.2 (PDF, 84 pages) — extracting logo lockups, color tokens, typography, tone-of-voice rules, and per-unit sub-brand variations.
2
Unit Mapping Agent
Registers all 5 hospital units with distinct audience profiles, service lines and local market context, so generated content can be adapted per unit rather than copy-pasted.
3
Compliance Framework Agent
Cross-references NABH communication standards, HIPAA-aligned content-safety rules and state healthcare advertising codes to build the active rule set for the Shield stage.
4
Voice Calibration Agent
Learns Meridian's approved tone — warm, plain-language, non-alarmist — from 40+ historically approved assets, producing a tone fingerprint used to score every new draft.
Stage 2 · Scout — Live Market Intelligence
RELAY continuously scans the healthcare marketing landscape relevant to each Meridian unit — competitor campaigns, regional health-awareness calendars, and local community health signals — so campaign strategy is grounded in what's happening now, not a static brief.
SOURCE TYPE
Competitor Hospital Campaigns
Tracks 14 regional health systems' public campaigns across web, social and print for positioning and seasonal themes.
web-monitorsocial-scan
SOURCE TYPE
Health Awareness Calendar
American Heart Month, Women's Health Week, Sports Injury Prevention Month and 30+ other observances mapped to relevant Meridian units.
calendar-feed
SOURCE TYPE
Local Market Signals
Regional search trend spikes, seasonal illness patterns, and community event calendars per hospital's catchment area.
trend-apigeo-signal
SOURCE TYPE
Patient Sentiment & Reviews
Aggregated, de-identified sentiment themes from public review platforms — used to shape messaging, never for targeting.
sentiment-nlp
Stage 3 · Blueprint — Channel-by-Channel Content Plan
Example: RELAY's current plan for the system-wide Free Heart Screening Week campaign, phased across channels and adapted per unit where relevant.
| Channel | Asset Type | Primary Unit(s) | Phase | Status |
|---|
| Web / Landing Page | Campaign microsite | All 5 units | Phase 1 — Awareness | Forged |
| Instagram / Facebook | Carousel + Reels storyboard | Cardiac Institute (lead), all units | Phase 1 — Awareness | Forged |
| LinkedIn | Physician referral post | Central Hospital, Cardiac Institute | Phase 2 — Referral | In Review |
| Email | Patient reminder sequence (3-part) | All 5 units | Phase 2 — Conversion | Forging |
| YouTube / Video | 60s explainer + 15s cutdown | Cardiac Institute (lead) | Phase 1 — Awareness | Forging |
| X (Twitter) | Announcement thread | All 5 units | Phase 1 — Awareness | Forged |
| Print / In-Hospital Signage | Poster + digital screen loop | All 5 units (localized) | Phase 1 — Awareness | Queued |
Stage 4 · Forge — The 8-Agent Roster
AGENT · 01
Copy Architect
Generates headlines, body copy and CTAs in Meridian's calibrated tone across every asset type.
AGENT · 02
Visual Composer
Produces on-brand static ad layouts, social carousels and print-ready compositions from brand tokens.
AGENT · 03
Storyboard Director
Builds shot-by-shot video storyboards and scene scripts for 15s / 30s / 60s cutdowns.
AGENT · 04
Channel Adapter
Reformats a single approved concept into channel-native specs — aspect ratios, character limits, platform conventions.
AGENT · 05
Unit Localizer
Adapts a winning campaign concept across all 5 hospital units — swapping service-line detail, imagery and local CTAs.
AGENT · 06
Brand Guardian
Scores every draft against the tone fingerprint and visual brand system before it reaches Shield.
AGENT · 07
Regulatory Screen
Checks copy and claims against NABH, HIPAA-safety and state advertising rules; cites the specific rule on any flag.
AGENT · 08
Performance Forecaster
Predicts relative engagement across generated variants using historical Meridian channel performance data.
Stage 5 · Shield — Two-Layer Verification
Brand Alignment Gate
Regulatory Compliance Gate
✓
Tone Match
Draft compared against Meridian's tone fingerprint (warm, plain-language, non-alarmist). Threshold: 90%+ match required to pass.
✓
Visual Consistency
Logo placement, color tokens and typography checked against Brand Standards Manual v4.2.
✓
Messaging Hierarchy
Confirms primary message leads, with unit-specific service line detail supporting rather than competing.
✓
HIPAA-Safety Screen
Blocks identifiable patient data, unreleased testimonials, or implied individual outcomes.
✓
Claims Substantiation
Any comparative or outcome claim ("fastest ER wait times") must cite a verified internal data source or is auto-flagged.
✓
NABH Communication Standard
Patient rights and informed-consent language checked for patient-facing clinical content.