VelorQ BrandRelay AI · RELAY Domain Model · UpLeap Technologies · Confidential
Education Brand Blueprint — Crestview University System
RELAY's five-stage engine applied to a 5-college university system. This document defines what RELAY knows about each college, how it tracks NAAC/NIRF and student-privacy obligations, and how it produces consistent admissions and institutional content at scale. Ref. BR-2026-EDUB-CVU-0019.
5 Colleges & Schools
NAAC Ready
NIRF Aligned
8 AI Agents
Live Since Mar 2026
5
Colleges & schools onboarded
20+
Content formats supported
11
Active campaigns this quarter
Colleges & Schools
| College / School | Flagship Programs | Primary Audience | Enrollment | Brand Guide Status |
|---|
| College of Engineering & Technology | Computer Science, Mechanical, Data Science | Prospective undergrads, transfer students | 4,200 | ✓ Ingested |
| College of Business & Management | MBA, Finance, Marketing | Undergrad & graduate applicants | 3,100 | ✓ Ingested |
| College of Arts & Sciences | Psychology, Biology, English | Undergraduate applicants | 5,600 | ✓ Ingested |
| School of Nursing & Health Sciences | BSN, Public Health | Pre-health students, career changers | 1,850 | ✓ Ingested |
| School of Law | JD, LLM | Graduate & pre-law applicants | 720 | ↻ Refresh due |
Regulatory & Compliance Frameworks Applied
FRAMEWORK · 01
NAAC Institutional Standards
Ensures institutional communication aligns with accreditation requirements for accuracy of outcome and quality claims.
FRAMEWORK · 02
NIRF Ranking Claim Alignment
Checks any ranking or placement-rate claim against the university's current, verifiable NIRF submission data.
FRAMEWORK · 03
FERPA-Aligned Student Privacy
Blocks any content draft referencing identifiable student records or testimonials without a release-on-file.
FRAMEWORK · 04
Crestview Brand Standards Manual v3.1
Logo usage, color system, tone-of-voice (ambitious, welcoming, plain-language) and photography guidelines per college sub-brand.
Stage 1 · Understand — Building the Crestview Profile
RELAY builds a structured profile of Crestview's 5 colleges — each one's flagship programs, audience and positioning — before any content work begins.
1
Brand Ingestion Agent
Parses Crestview's Brand Standards Manual v3.1 — extracting logo lockups, color tokens, typography, tone-of-voice rules, and per-college sub-brand variations.
2
College Mapping Agent
Registers all 5 colleges with distinct audience profiles and flagship programs, so campaigns can be adapted per college rather than copy-pasted.
3
Compliance Framework Agent
Cross-references NAAC institutional standards, NIRF ranking-claim rules and FERPA-aligned student-privacy rules to build the active rule set for the Shield stage.
4
Voice Calibration Agent
Learns Crestview's approved tone — ambitious, welcoming, plain-language — from historically approved assets, producing a tone fingerprint used to score every new draft.
Stage 2 · Scout — Live Market Intelligence
RELAY continuously scans the higher-ed marketing landscape relevant to each Crestview college — competitor admissions campaigns, application-deadline calendars, and prospective-student search signals.
SOURCE TYPE
Competitor Admissions Campaigns
Tracks 16 peer universities' public admissions campaigns across web, social and print for positioning and seasonal themes.
SOURCE TYPE
Admissions Calendar
Early decision, regular decision and financial-aid deadlines mapped to relevant Crestview colleges.
SOURCE TYPE
Prospective Student Search Signals
Regional search-trend spikes and college-fair calendars per program's target region.
SOURCE TYPE
Student & Alumni Sentiment
Aggregated, de-identified sentiment themes from public review platforms — used to shape messaging, never for targeting.
Stage 3 · Blueprint — Channel-by-Channel Content Plan
Example: RELAY's current plan for the system-wide Fall 2026 Admissions campaign, phased across channels and adapted per college.
| Channel | Asset Type | Primary College(s) | Phase | Status |
|---|
| Web / Landing Page | Admissions microsite | All 5 colleges | Phase 1 — Awareness | Forged |
| Instagram / Facebook | Carousel + Reels storyboard | Engineering (lead), all colleges | Phase 1 — Awareness | Forged |
| LinkedIn | Graduate program post | Business, Law | Phase 2 — Graduate Recruitment | In Review |
| Email | Applicant nurture sequence (3-part) | All 5 colleges | Phase 2 — Conversion | Forging |
| YouTube / Video | 60s campus explainer + 15s cutdown | Engineering (lead) | Phase 1 — Awareness | Forging |
| X (Twitter) | Announcement thread | All 5 colleges | Phase 1 — Awareness | Forged |
| Print / Campus Signage | Poster + digital screen loop | All 5 colleges (localized) | Phase 1 — Awareness | Queued |
Stage 4 · Forge — The 8-Agent Roster
AGENT · 01
Copy Architect
Generates headlines, body copy and CTAs in Crestview's calibrated tone across every asset type.
AGENT · 02
Visual Composer
Produces on-brand static ad layouts, social carousels and print-ready compositions from brand tokens.
AGENT · 03
Storyboard Director
Builds shot-by-shot video storyboards and scene scripts for campus and program explainer videos.
AGENT · 04
Channel Adapter
Reformats a single approved concept into channel-native specs — aspect ratios, character limits, platform conventions.
AGENT · 05
Program Localizer
Adapts a winning campaign concept across all 5 colleges — swapping program detail, imagery and local CTAs.
AGENT · 06
Brand Guardian
Scores every draft against the tone fingerprint and visual brand system before it reaches Shield.
AGENT · 07
Compliance Screen
Checks copy and claims against NAAC, NIRF ranking-claim and FERPA-privacy rules; cites the specific rule on any flag.
AGENT · 08
Performance Forecaster
Predicts relative engagement across generated variants using historical Crestview channel performance data.
Stage 5 · Shield — Two-Layer Verification
Brand Alignment Gate
Regulatory Compliance Gate
✓
Tone Match
Draft compared against Crestview's tone fingerprint (ambitious, welcoming, plain-language). Threshold: 90%+ match required to pass.
✓
Visual Consistency
Logo placement, color tokens and typography checked against Brand Standards Manual v3.1.
✓
Messaging Hierarchy
Confirms primary message leads, with college-specific program detail supporting rather than competing.
✓
FERPA-Aligned Privacy Screen
Blocks identifiable student records, unreleased testimonials, or implied individual outcomes.
✓
Ranking & Placement Claim Check
Any ranking, placement-rate or "#1 program" claim must cite a verified NIRF or internal data source or is auto-flagged.
✓
NAAC Institutional Standard
Institutional quality and outcome language checked for accreditation-facing content.